Nicole Kobie



Nicole Kobie

Freelance journalist covering tech, transport and science
Contributing editor to Wired UK and Futures editor at PC Pro.
Bylines in New Scientist, Teen Vogue, WebUser, Computer Shopper, Computer Active, Grazia, Big Issue, the Outline, IT Pro, Alphr and more.


How S'well founder Sarah Kauss built her water bottle empire

Sarah Kauss founded S’well in 2010 after ten years as an accountant – a mid-career leap from running spreadsheets for startups to setting up her own business selling steel water bottles. Inspired by the idea of keeping plastic containers out of landfill, she self-funded S’well with just $30,000 (£22,000) in savings, bootstrapping her way to success.
Wired UK Link to Story

Why the office isn't dead yet

Office workers toiling beneath flickering fluorescent lights and drowning in beige may well hope the rise in trends such as co-working spaces, hot-desking and flexible hours suggest a better way of working is on the horizon. Co-working spaces such as Second Home and WeWork are becoming increasingly popular, with research from office interiors firm Knoll last year revealing the number of co-working spaces lept from just over a thousand in 2011 to 7,800 in 2015.
IT Pro Link to Story

Innovation isn’t just a spark of inspiration

Having a framework and process for innovation is important, especially for smaller businesses Credit: Getty Images. Teaching the skill of innovation means tapping into real-world problems with an evidence-based toolkit, rather than just relying on light bulb moments. Innovative ideas and new products are not the result of random inspiration and innate creativity.
The Telegraph Link to Story

Logistic failures: what to do when it all goes wrong

Speedy remediation: preparing for the worst is the only way to avoid a logistical car crash Credit: H. Armstrong Roberts. You can't plan for every challenge, but it’s important to make sure that your company prepares for the worst in case things do go wrong. When HelloFresh’s courier firm was overloaded by unexpected demand last summer, the meal-making start-up's fresh food risked being left to spoil.
The Telegraph Link to Story

Internet of Trains: SAP kits Trenitalia trains with hundreds of sensors

The sunny Italian countryside rattles by at 350km an hour, but it’s not the speeds alone that make Trenitalia’s Frecciarossa trains impressive – it’s the hundreds of sensors beaming 5,000 data points a second into the cloud
IT Pro Link to Story


Nicole Kobie

You may have seen my work at PC Pro, where I edit the Futures section, on Wired UK, where I'm a contributing editor, or in WebUser, where I write the news pages. I also regularly contribute to Teen Vogue, The Outline, CityMetric, New Scientist, Alphr, Vice's Motherboard, IT Pro and Cloud Pro, Computer Shopper, and the Telegraph, and have written for Mental Floss, Ars Technica, Trusted Reviews, MacUser, Computer Active, The Calgary Herald, the Guardian, and more.

I’m a creative, hard-working digital and print journalist, currently specialising in technology, science and transport stories, but happy to write about anything -- even Theresa May coughing.

I focus on high-quality news and features stories, explaining complicated topics with clean, precise writing. I work quickly, write accurately and, perhaps most importantly, hit my deadlines.

Aside from writing and editing, I've had training in investigative journalism, data journalism and photojournalism, and used to be a regular on PC Pro's podcast.



  • journalism
  • writing
  • editing
  • news
  • features
  • blogging
  • columns
  • photojournalism
  • photography
  • technology
  • spending hours at the pub
  • Being retweeted by Snowden