Nicole Kobie



Nicole Kobie

Freelance journalist covering tech, transport and science
Contributing editor to Wired UK and Futures editor at PC Pro.
Bylines in New Scientist, Motherboard, the Guardian, Teen Vogue, WebUser, Computer Shopper, Computer Active, Grazia, Big Issue, the Outline, IT Pro, Alphr and more.


Apple and Google are fighting climate change. And sorta winning

Apple has solar panels in Chinese yak fields. And Google and Apple both claim to be 100 per cent carbon neutral. Last year, Microsoft sunk a data centre into the ocean, and last month, announced it was ahead of schedule to hit its target of 60 per cent renewable energy in its data centres and would get there by 2020, while settling on a new milestone of 70 per cent by 2023.
Wired UK Link to Story

Why are all craft beers invented by three mates in a garden shed?

Superheros have origin stories — and so do craft brewers. Read the side of your can of saison or pale ale, or click the "about" page on the website for a crowdfunded, East London brewery, and you'll get a story of two friends who met while travelling, a career change driven by passion for beer, or a frustration at the lack of quality IPAs available.
Wired UK Link to Story

TikTok breaks all the rules of app design – but somehow it still works

It’s not just you: TikTok and Snapchat are harder – or at least weirder to use than other apps. Open up TikTok, and a video will immediately start playing, a random teenager singing along to a pop song or mimicking a meme. How do you make it stop? Where’s the friends you follow? And what do you tap to get to your own profile?
Wired UK Link to Story

Citymapper just announced a subscription service for London's muddled transport network

Citymapper is launching a subscription service for London transport. Citymapper Pass, a new contactless payment card will combine buses, trains, trams, Santander bikes and Citymapper’s Ride service as part of a weekly subscription. Citymapper already plots a range of routes in its journey planning app, and soon it’ll let you pay for it all under one subscription.
Wired UK Link to Story

How S'well founder Sarah Kauss built her water bottle empire

Sarah Kauss founded S’well in 2010 after ten years as an accountant – a mid-career leap from running spreadsheets for startups to setting up her own business selling steel water bottles. Inspired by the idea of keeping plastic containers out of landfill, she self-funded S’well with just $30,000 (£22,000) in savings, bootstrapping her way to success.
Wired UK Link to Story

Why the office isn't dead yet

Office workers toiling beneath flickering fluorescent lights and drowning in beige may well hope the rise in trends such as co-working spaces, hot-desking and flexible hours suggest a better way of working is on the horizon. Co-working spaces such as Second Home and WeWork are becoming increasingly popular, with research from office interiors firm Knoll last year revealing the number of co-working spaces lept from just over a thousand in 2011 to 7,800 in 2015.
IT Pro Link to Story

Innovation isn’t just a spark of inspiration

Having a framework and process for innovation is important, especially for smaller businesses Credit: Getty Images. Teaching the skill of innovation means tapping into real-world problems with an evidence-based toolkit, rather than just relying on light bulb moments. Innovative ideas and new products are not the result of random inspiration and innate creativity.
The Telegraph Link to Story

Logistic failures: what to do when it all goes wrong

Speedy remediation: preparing for the worst is the only way to avoid a logistical car crash Credit: H. Armstrong Roberts. You can't plan for every challenge, but it’s important to make sure that your company prepares for the worst in case things do go wrong. When HelloFresh’s courier firm was overloaded by unexpected demand last summer, the meal-making start-up's fresh food risked being left to spoil.
The Telegraph Link to Story

Internet of Trains: SAP kits Trenitalia trains with hundreds of sensors

The sunny Italian countryside rattles by at 350km an hour, but it’s not the speeds alone that make Trenitalia’s Frecciarossa trains impressive – it’s the hundreds of sensors beaming 5,000 data points a second into the cloud
IT Pro Link to Story


Nicole Kobie

You may have seen my work at PC Pro, where I edit the Futures section, on Wired UK, where I'm a contributing editor, or in WebUser, where I write the news pages. I also regularly contribute to Teen Vogue, The Outline, CityMetric, New Scientist, Alphr, Vice's Motherboard, IT Pro and Cloud Pro, Computer Shopper, and the Telegraph, and have written for Mental Floss, Ars Technica, Trusted Reviews, MacUser, Computer Active, The Calgary Herald, the Guardian, and more.

I’m a creative, hard-working digital and print journalist, currently specialising in technology, science and transport stories, but happy to write about anything -- even Theresa May coughing.

I focus on high-quality news and features stories, explaining complicated topics with clean, precise writing. I work quickly, write accurately and, perhaps most importantly, hit my deadlines.

Aside from writing and editing, I've had training in investigative journalism, data journalism and photojournalism, and used to be a regular on PC Pro's podcast.



  • journalism
  • writing
  • editing
  • news
  • features
  • blogging
  • columns
  • photojournalism
  • photography
  • technology
  • spending hours at the pub
  • Being retweeted by Snowden